Seo Free tips

by Mr D Stevens

The internet has opened up opportunities for laymen as well as professionals to carve up a niche and a reputation for themselves.

Unfortunately many individuals assume that once a site is created, thousands possibly millions will rush to it(One of my often repeated mantras:"Build it and they will come does not work for the internet" is apt here).

A great deal of fine tuning has to go in beforehand, before the massive amounts of traffic can be obtained, this is where a great deal of research goes into. Typing in any popular phrase in google, and you can be rest assured that the top positions did not get there by chance, but by researching their keywords and their marketing strategy.

One of the least mentioned and advertised part of SEO(Search Engine Optimization) is not so much getting a link on as many different pages as possible, but the keyword associated with the link, and the relevance that keyword has to the domain, url, or website it is being linked to.

Many individuals and indeed companies when venturing for a SEO strategy often focus on the url, website or domain, and aim to ensure that the keywords associated with the url, as well as the description and title of the url are all relevant for an effective SEO campaign. This is all true and good, there is nothing wrong with trying to ensure every aspect of a site's SEO campaign is relevant, to the domain, title, keywords and descriptions(there is a school of thought that keywords should not really be focused on as opposed to title and description, if the SEO is primarily aimed at Google, since Google focuses more on the title of the page than the keywords, that being said, other search engines do pay particular attention to keywords and it will do no harm to leave them in place), but enough attention equally needs to be paid to the text description associated with the link, url, or website.

One of Google's key algorithms, and indeed any search engine's algorithm to determine placement for SERP(Search Engine Results Pages) focuses on the proximity of the keyword being searched for(i.e. how soon it occurs on a page), and the density of the keyword(how often it occurs on a page), with this in mind it is absolutely crucial that whatever text description or text link being implemented into a SEO campaign is chosen for it's relevance to the domain and indeed the SERP.

It is not enough to simply give the url or link to the site, but to ensure whatever text link being used is equally spread about on the site's title, description and keywords as well as optimally dispersed in the main body of the page. This is one of the ways of determining if a SEO service can do what they claim, simply showing them the site in question, and asking for an initial consultation, with queries such as What is wrong with it as the site is now? Should there be more keywords? What type of keywords should be used for that particular niche? What type of link exchange sites are suitably to do business with, should reveal enough for any internet, and SEO layman to see if it is worth pursuing that particular SEO service.

About the Author

Mr D Stevens is a reviewer at SEo services for FREE with no obligation